Develop and implement commercially focused strategies that align with business goals and drive sustainable growth

Conduct in-depth market research to identify new opportunities, assess risk, and stay ahead of industry trends

Define and execute strategies for customer, market, and regional expansion

Strengthen and manage client relationships to support long-term retention and loyalty

Guide and coordinate cross-functional teams to ensure alignment and accountability

Build and maintain strong, long-term relationships with key stakeholders and partners

Deeply understand client and customer requirements to inform strategic direction and service delivery

Define and track key commercial KPIs, providing data-driven insights to inform decision-making

Manage budgets, financial objectives, and expenditures with precision and transparency

Oversight of financial reporting, including profit & loss, budgeting, and account reviews

Monitor, evaluate, and report on commercial performance and growth metrics

Offer strong commercial insight and market awareness to support strategic planning

Create and implement clear, data-driven sales strategies to maximise growth in targeted domestic and international markets

Develop B2B marketing plans that support wholesale growth and long-term client engagement

Provide in-depth knowledge of regional markets, including buyer behaviour, pricing expectations, and retail trends

Offer access to a trusted global network of showrooms, distributors, agents, and fashion agencies across key markets

Connect brands with independent boutiques, department stores, and premium online retailers worldwide

Guide brands through trade shows and fashion fairs, advising on best practices to increase exposure and secure new accounts

Research and evaluate new markets for entry, providing insights and go-to-market strategies

Plan and manage VIP activations, trunk shows, and exclusive retail events to build client loyalty and increase direct sales

Foster and manage wholesale client relationships, ensuring ongoing communication, retention, and reorders

Build effective pricing structures, sales terms, and distribution models that ensure commercial viability, protect margins, and support long-term growth

Supporting sell-through analysis to guide future collection planning and regional focus

Define brand positioning and oversee the development of targeted marketing strategies across digital, retail, and wholesale channels

Lead market analysis and consumer insight reviews to inform campaign direction, product positioning, and go-to-market strategies

Direct integrated marketing campaigns across all stages of the customer lifecycle, ensuring alignment with broader business objectives

Oversee digital marketing performance across SEO, SEM, email, paid media, and social platforms, setting KPIs, reviewing analytics, and ensuring ongoing optimisation

Provide strategic leadership to content, creative, and performance marketing teams, reviewing creative briefs, approving direction, and ensuring consistency across all brand touchpoints

Set the framework for marketing plans, campaign structures, and channel priorities, with clear ROI and growth targets

Collaborate with internal stakeholders and external partners to align messaging, media plans, and product launches

Guide the strategic use of data, customer insights, and reporting tools to refine targeting, improve customer acquisition, and increase lifetime value

Shape the brand’s social media and digital presence at a strategic level, ensuring voice, tone, and content reflect the brand’s identity and resonate with its audience

Evaluate the effectiveness of marketing efforts through senior-level reporting, performance reviews, and stakeholder presentations

Provide high-level support and oversight for event activations, promotional campaigns, and brand collaborations

Advise on budgeting, resource allocation, and team structures to maximise marketing output and cost-efficiency

Define the creative and commercial direction of seasonal collections, ensuring alignment with brand positioning and sales targets

Oversee market trend analysis and merchandise planning to develop commercially viable, globally relevant collections

Drive sustainability and ethical considerations across collection planning, supplier selection, and product lifecycle

Lead the development of collection narratives and brand storytelling to enhance product appeal and cohesion

Guide collaborative projects with partner brands, artists, or designers to elevate brand perception and reach new audiences

Approve product costings at both wholesale and retail levels, focusing on margin improvement and waste reduction

Build pricing strategies tailored for global markets, factoring in regional expectations, currency fluctuations, and positioning

Oversee collection logistics to ensure timely and successful delivery of sample sets to agents, distributors, and key events/trade shows

Lead the creative direction for photoshoots and video campaigns, defining the visual narrative, style, and brand tone

Oversee the production of studio and on-location shoots, ensuring all logistics, creative talent, and technical teams are aligned with the campaign vision

Manage the selection of photographers, stylists, videographers, makeup artists, and assistants, providing creative oversight and ensuring alignment with project goals

Supervise model casting and approvals, ensuring talent aligns with the brand’s image and audience

Direct the sourcing and approval of studios and shoot locations, ensuring they enhance the storytelling and aesthetic value of each campaign

Provide high-level direction on post-production, including image and video editing, colour grading, and final asset selection to ensure visual consistency and brand quality

Oversee the creation of all core brand content, including lookbooks, lifestyle shoots, product imagery, and campaign visuals, ensuring assets meet both creative and commercial needs

Ensure that all content supports wider marketing strategies, e-commerce needs, PR placements, and social media campaigns

Collaborate closely with marketing and design teams to ensure cohesive visual storytelling across all platforms and touchpoints

Lead the integration of sustainability targets into the design, development, and production of collections, ensuring measurable environmental impact reduction

Oversee progress and performance of climate-related strategies across product development, production processes, and packaging innovation

Direct lifecycle assessments and environmental footprint measurement in partnership with suppliers and key business stakeholders

Ensure internal policies on sustainability and ethics are clearly defined, implemented, and regularly updated to reflect latest industry standards and legislation

Build and manage partnerships with material innovators, sustainable suppliers, and certification bodies to expand responsible sourcing opportunities

Provide sustainability-driven guidance to internal teams, including design, sourcing, marketing, and product, ensuring accurate communication of product impact and responsible attributes

Drive the development and adoption of more sustainable fabrics, trims, and packaging solutions by working directly with supplier networks and R&D partners

Maintain a vetted network of global sustainable suppliers offering a wide range of certified, innovative, and ethically sourced materials

Monitor developments in environmental legislation, scientific research, and sustainability trends to inform strategy and ensure compliance

Lead cross-functional sustainability initiatives in collaboration with marketing, commercial, and supply chain teams, ensuring projects are executed with alignment across departments

Provide strategic oversight on web design and development projects, ensuring websites reflect brand identity and deliver strong UX and commercial performance

Lead the development and execution of eCommerce strategies to increase conversion, AOV, and customer retention across digital platforms

Oversee the planning and implementation of digital marketing campaigns, including performance marketing, SEO, retargeting, and email automation, aligned with broader business goals

Direct the monitoring and analysis of web analytics, conversion data, and sales performance to guide data-informed decision making and continual optimisation

Manage digital budgets and forecasts to ensure cost-efficiency and profitability across online sales channels

Guide product merchandising strategy and digital content planning, ensuring alignment across marketing, trading, and creative teams

Oversee the digital product lifecycle, managing timelines for product photography, copywriting, uploads, and go-live readiness

Provide senior oversight of eCommerce stock management, pricing accuracy, and digital availability across key markets

Define and lead the customer journey strategy, collaborating with internal teams and external agencies to improve UI/UX, reduce drop-off, and enhance satisfaction

Ensure online operations comply with regional requirements for shipping, duties, taxes, and customer service standards

Stay ahead of digital trends, technologies, and tools to identify opportunities that enhance site performance, automation, and user experience

Lead the planning and execution of digital activations, including contests, promotions, and collaborative campaigns, ensuring brand alignment and measurable ROI

Produce and review high-level digital performance reports, ensuring cross-departmental stakeholders remain informed and aligned

Oversee the end-to-end logistics strategy for both B2B and D2C operations, ensuring fast, reliable, and cost-efficient delivery to global customers and partners

Optimise stock management, transport planning, and delivery timelines to reduce overheads and improve fulfilment efficiency

Lead the coordination of the full order cycle, from purchase order to final delivery, across multiple markets and distribution channels

Evaluate freight performance, vendor pricing, and delivery metrics to identify opportunities for process improvements and cost savings

Manage supplier, client, and freight forwarder relationships at a senior level, negotiating terms and service agreements to maximise value and reliability

Resolve complex logistical challenges by designing scalable systems and implementing innovative solutions that reduce risk and improve transparency

Oversee logistics planning and execution for international trade shows, showroom deliveries, agent shipments, and cross-border sales

Provide strategic guidance on international import/export compliance, including duties, tariffs, tax documentation, and customs procedures

Ensure accurate and timely handling of all commercial documents related to shipping, customs clearance, and global distribution

Plan and lead logistics-related projects, including warehouse transitions, system integrations, and supply chain optimisation initiatives